Have you ever noticed how quickly people forget about you online?
It’s a bit like that friend who moves to another city. At first, you stay in regular contact. Then the messages become less frequent. Eventually, you realize it’s been months since you last spoke.
The same thing happens with your online business – but the consequences can be far more costly.
Let me share a story about my friend Sarah. She built up a successful digital product business and had a thriving email list of over 10,000 subscribers. Her social media was buzzing with engagement, and sales were consistently rolling in.
Then life got busy.
Client projects demanded attention. Technical issues needed fixing. Product updates required work. Sound familiar?
Before she knew it, two weeks had passed without sending an email to her list. Her social media posts became sporadic. The daily conversations with her audience dwindled to occasional updates.
“I’ll get back to regular posting next week,” she told herself.
But here’s what really happened…
When Sarah finally returned to her regular marketing routine, something had changed. Her email open rates had plummeted. Social media engagement was down. Even worse, her sales had dropped significantly.
The algorithms had decided her content wasn’t worth showing anymore. Her audience had found other voices to follow. The momentum she’d worked so hard to build had evaporated.
You see, in today’s digital world, staying “front and center” isn’t just about making sales. It’s about maintaining relationships. It’s about keeping the momentum alive.
Think about your favorite TV show for a moment. What happens when it goes on a mid-season break? You might find yourself getting hooked on something else. When the original show returns, you might not feel that same excitement anymore.
Your audience is no different.
Every day you’re not communicating with them is a day someone else is. Every day you’re not sharing valuable content is a day your competitors are strengthening their relationships with your potential customers.
“But what should I say to them?” you might be wondering.
This is where many business owners get stuck. They know they need to stay in touch, but they:
- Run out of interesting things to say
- Fear coming across as too “salesy”
- Struggle to find the right balance between value and promotion
- Get overwhelmed trying to create fresh content daily
I’ve seen countless businesses fall into this trap. They build up a great audience, then slowly lose their grip on it because they can’t maintain consistent, engaging communication.
The truth is, maintaining momentum with your audience isn’t just about frequency – it’s about having something valuable to say every time you reach out.
Think of it like tending a garden. You can’t just water it once and expect it to thrive. You need consistent care, the right nutrients, and regular attention to help it grow.
Your audience needs the same kind of nurturing. They need regular communication that:
- Adds value to their day
- Helps solve their problems
- Keeps them engaged with your brand
- Makes them feel connected to your business
But here’s the good news…
You don’t need to reinvent the wheel every day. You don’t need to spend hours crafting the perfect message. You just need a system – a reliable way to stay connected with your audience that doesn’t eat up all your time.
Because at the end of the day, the cost of silence is far greater than the effort it takes to stay connected.
Are you ready to stop leaving money on the table? Are you prepared to maintain the momentum you’ve worked so hard to build?
Watch this space… because I’m about to share something that will transform how you communicate with your audience in 2025.
By the way, If you’ve ever struggled to maintain consistent communication with your audience, make sure you keep an eye on your inbox over the next few days. You won’t want to miss what’s coming…
… Bu tin the meantime, if you would like a hand with your daily email communications, be sure to check out The Lazy Way To Email Riches if you have not already got yourself a copy yet.
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