Stop The Hidden Money-Back Guarantee Mistake Costing You Sales
You picked a cautious, short money-back guarantee because it felt like the safe number, the one that would not cost you much if a buyer changed their mind. That same short guarantee may be manufacturing refund requests you would never have gotten otherwise, while quietly capping your sales at the same time. A longer guarantee, worded the right way, often lowers refunds and raises sales together, for reasons most sellers never test. Inside this post, the exact math behind it, plus the specific wording that makes a reader believe you mean it.









