The Costly, Little-Known Risk Of Humor In Sales Copy
You write a line that makes you laugh, and you leave it in the letter. Then the orders arrive slower than they should, and you never learn why. Print strips away your face, your voice, and your timing, so a joke that wins a room can land as a cold shrug on the page. Worse, it can make a reader wonder if you are serious. You will see four reasons funny lines cost orders, and what to write instead. Find out which line to cut first.









